Fura
Communication and brand strategy
2021
Natural state / fura
Fura redefines the modern cabin experience, blending Scandinavian design with sustainability. As brand strategist at Natural State, I developed the brand identity and communication strategy for the project in close collaboration with Håvard Holmaas.
Designed by Einar Jarmund & Co Arkitekter and created in collaboration with Løiten Allmenning, Fura cabins are crafted from locally sourced materials and furnished with Norwegian design classics. The first Furatunet, located in Budor, offers a low-impact, shared infrastructure model that minimizes environmental footprint while fostering community.
Designed by Einar Jarmund & Co Arkitekter and created in collaboration with Løiten Allmenning, Fura cabins are crafted from locally sourced materials and furnished with Norwegian design classics. The first Furatunet, located in Budor, offers a low-impact, shared infrastructure model that minimizes environmental footprint while fostering community.
Fura
